To provide our customers with the highest standard of ingredient transparency, we’ve partnered with the Environmental Working Group (EWG), a non-profit organization that champions environment legislation and reviews personal care products against rigorous international standards to assess their human and environmental health risks.
EWG VERIFIED™ means that a product meets the EWG’s strict standards for healthy ingredients, complete ingredient transparency, and good manufacturing practices — the highest industry standard. In order to be verified, the product must be free of contaminants, avoid ingredients that have potential health and environmental concerns, score a low hazard rating in EWG’s cosmetics database, Skin Deep, and fully disclose all ingredients, including allergens and fragrances.
In keeping up with our commitment to health and transparency, we are proud to have Rooted Beauty products EWG VERIFIED™. By 2021 our goal is to have all Rooted Beauty skin and body care products EWG VERIFIED™.