Why did Grove set a goal around plastic reduction?

At Grove, we feel that our industry needs to commit to more lasting change and move out of plastic entirely. Even recycled plastic can cause or contribute to plastic pollution, and all plastic never really goes “away” but rather degrades into harmful microplastics that pollute soil, wildlife and have even been found in plants. 

We feel that our commitment to innovate out of plastic entirely will help move our industry forward to innovate into new materials and products that don’t rely on single-use plastic and create more waste. 

We have also heard from the Grove community that going plastic-free is a priority for our customers! 

By showing that this transition is not only possible but welcomed by consumers, our hope is that our industry will follow suit to make a collectively larger impact away from plastics!