Why did Grove set a goal around plastic reduction?

Every day, U.S. companies create more than 76 million pounds of plastic packaging, and only 9% of plastic gets recycled. The rest ends up in nature and the oceans. This has created a plastic crisis around the world. We believe the solution is to stop making plastic. Period. Today, we’re 100% plastic neutral, removing an ounce of plastic pollution from nature for every ounce of plastic we sell. By 2025, we’ll be 100% plastic-free. It’s time to move Beyond Plastic.