Roven is a new world for beauty where you can shop exclusively clean beauty products that are both pure and powerful. It's not a dream...it’s a reality! When it comes to beauty, we believe that real feels better. So we’re diving in, cleaning it up, and infusing it with fun. We’re here to help you find beauty products that work for you and are made with only the best ingredients. Roven is brought to you by the founders of Grove Collaborative where our emphasis on clean beauty means we work exclusively with beauty brands who develop their products from safe and efficacious ingredients.
The Roven Promise:
- Every product is free of our Absolutely-Not Ingredients
- No animal testing. Ever.
- We prioritize products made with sustainable, plant-based ingredients
- Each brand must meet our guidelines and the UN’s 10 Principles regarding safety, ethics, environmental impact, and animal welfare
- Brands must offer full transparency on ingredients, safety documentation, and toxicology reports