What is clean beauty?

There’s no one definition of clean beauty across the beauty industry, which can make shopping for healthy products even more confusing. Here’s our definition: 
At Grove Beauty, we define clean beauty as products free from harmful chemicals and made exclusively from ingredients that are safe for your body and the earth’s ecosystems.

This means we only accept products that are free of our No Way Ingredients (it’s a long list) and that are certified cruelty-free by Leaping Bunny or PETA. We require all brands to offer full transparency on ingredients, safety documentation, and toxicology reports. Everything we sell is plastic neutral today and will be 100% plastic-free by 2025. 

Bottom line, we want to make clean beauty fun and easy. No worries or confusion allowed. You can read more about Grove Beauty’s standards, or talk to a Grove Guide if you have any questions.