What are the standards for brands you carry?

We test and review thousands of beauty products to bring you the best. This means that we are always looking for clean beauty products that are pure and powerful, have fair manufacturing practices and have unique brand stories. At Roven, we know shopping for beauty can be confusing; so, we try and do the hard work for you by testing all products and being choosy - very choosy - about the product we show you. 

We are also strong believers in transparency and part of that is publicly sharing why we do and don’t sell certain brands and products. You can read more about our standards and our curation process here.