Why does the Grove website look different?

We have always prioritized offering an incredible experience at Grove, and as our company matures, so does our brand. We believe our new look and feel better reflects our mission, beliefs and offering—and we sincerely hope you enjoy it.

Has the Grove Collaborative service changed in some way? Nope! We’re the same Grove you’ve always known, just with an updated look.

Do we still carry the same products? Yes. The Grove collection of products remains the same, as does our service. The only change is how our brand looks.

What else has changed? Nothing! We are still on the same mission, with the same team, including your Grove Guide. We’re the same company (nope, nobody bought us).

Old Look:

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New Look:

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